Mediaocean provides software platforms for the advertising community. Its traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow such as planning an...
Mediaocean provides software platforms for the advertising community. Its traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow such as planning and buying, analyzing and optimizing, and invoicing and payments.
The company offers Spectra, an advertising management platform that enables its users to manage business data, control expenditure, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence services across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and trafficking management system that combines media, talent, and advertising delivery; Aura, a project time and cost management platform that allows its users to track time, monitor costs, and track and reimburse expenses; and Connect that integrates media suppliers, data providers, advertising servers, and third-party technologies allowing agencies to build optimal solutions for businesses and operations.
The company serves media agencies, creative agencies, publishers, broadcasters, advertising technology companies, and electronic businesses worldwide.
Mediaocean was formerly known as Donovan Data Systems, Inc. and changed its name to Mediaocean in March 2012. It was founded in 1967 and is headquartered in New York, United States. It also has offices in Atlanta, Georgia; Chicago, Illinois; Louisville, Kentucky; Hasbrouck Heights, New Jersey; Los Angeles, California; Toronto, Canada; London, United Kingdom; Düsseldorf, Germany; Paris, France; and Pune, India.