matter® is the leading branding agency in the Middle East, specializing in creating brands with a strong brand story and personality. Our view of branding is the cause behind our unique methodology, the one that we've worked on developing based on our belief that each brand consists of certain elements. Each element is developed enough to stand strong on its own, creating a comprehensively strong brand when fused together.Our tried and tested methodology stems from our need to delve deeper into the heart of matters, thereby being founded on the basis of science, but executed through our passion for art. Our achievements are measured by our brands'​ well-sustained success, and their ability to strive in the real world based on understanding business objectives, brand gap, target needs, and competition analysis, which is why we've learned to always strike the right balance between art and science in a way that promotes the perks of being different.