Ariana Saunders
SVP of Data, Planning & Analytics at goop.com
Last Updated:
August 08, 2020
Santa Monica, California, United States
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Goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We're all resource strapped, so goop hopes to surface the ve...
Goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We're all resource strapped, so goop hopes to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow's kitchen, goop was originally conceived as a weekly e-mail newsletter. Its intent was two-fold: GP wanted a place to organize her unbiased travel recs, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While Thursday's Letter from GP remains an email inbox staple, goop has grown significantly since its launch: There's now a collective of people behind the brand, daily content, and a roster of collaborations with some of our favorite designers, who we've partnered with to create wardrobe staples and special finds, turning goop into a fully shoppable, lifestyle brand. Despite its growth, many things have stayed the same: We know who we are; our words and actions are aligned; and we take a curious, unbiased, open-minded, and service-centric approach to the work we do. We test the waters so that you don't have to. We will never recommend something that we don't love, and think worthy of your wallets and your time. We value your trust above all things. Ultimately, we hope goop is an indispensable resource for all who love to make, go, get, do, be and see. ----- Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine, that's Goop. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.
Location

225 26th Street, Santa Monica, California, United States, 90402

Contact Number

(415) 563-5000

No. of Employees

320

Revenue

$6M

Social Links

Alexa logo

Keywords

lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, ecommerce, and shopping, e-commerce, content, health care, beauty, health, wellness & fitness, food & beverages, consumer goods, consumers, consumer internet, internet, information technology & services

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