LVMH's Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations. The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, and young brands with strong potential like Benefit Cosmetics, Fresh and Make Up For Ever… All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image.