Rua Al Madinah Holding is a subsidiary of Saudi Arabia's Public Investment Fund undertaking modern urban planning and comprehensive development projects that enrich the quality of life of residents and visitors in Madinah, the home to countless Islamic monuments that tell the story of the Prophet (PBUH) and his revered companions. The company aims to elevate Madinah as a modern Islamic and cultural destination.Rua Al Madinah Holding aims to develop comprehensive hospitality and retail ecosystem that further enhances the inclusive and communal nature of Madinah. Through diverse development projects and an ultramodern infrastructure that enrich the experience of both residents and visitors, the company's driving vision is to improve the quality of infrastructure and services according to the highest international standards. Rua Al Madinah Holding's strategy is fully aligned with the Public Investment Fund's efforts to develop and enable promising sectors and help accomplish the Vision 2030 objective of bringing 30 million Hajj and Umrah pilgrims to the Kingdom by the year 2030.