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The defining event for go‑to‑market leaders

September 30SFJAZZ Center

The future of GTM starts here

See what's emerging

Get first access to Apollo's biggest launches and the roadmap shaping the future of GTM.

Learn what's working

Go beyond theory with tactical sessions from teams turning AI and automation into real momentum.

See who's ahead

Spend a day with the operators, marketers, and leaders shaping what modern growth looks like now.

Agenda

8:00 – 9:15 AM

Doors Open & Breakfast

9:15 – 9:30 AM

Welcome

Varun Rana

Varun Rana, Comedian and Internet Creator

9:30 – 10:00 AM

A Conversation with the San Jose Earthquakes

Jared Shawlee, San Jose Earthquakes president, talks fan engagement, growth, and what GTM can learn from pro sports.

Jared Shawlee

Jared Shawlee, President of the San Jose Earthquakes

Matt Curl

Matt Curl, Chief Executive Officer, Apollo

10:00 – 10:30 AM

Networking Break

10:30 – 11:00 AM

AI GTM Customer Panel

Top GTM leaders unpack how AI is reshaping talent, outbound, RevOps, and the human judgment that drives high-performing teams.

Eugene Berson

Eugene Berson, VP GTM Operations and Customer Success, Lambda

Andreas Drakos

Andreas Drakos, Sr Director Revenue Operations, Superside

Jordan Spence

Jordan Spence, Head of Sales Technology & AI, FIS

Lexi Riggs

Lexi Riggs, VP, Revenue Strategy and Chief of Staff, DigitalOcean

Adam Carr

Adam Carr, Chief Revenue Officer, Apollo

11:00 – 11:15 AM

Apollo Keynote Introduction

Varun Rana

Varun Rana, Comedian and Internet Creator

11:15 AM – 12:00 PM

Apollo Keynote

Get your first look at the AI GTM System and what Apollo's building.

Matt Curl

Matt Curl, Chief Executive Officer, Apollo

Alexa Grabell

Alexa Grabell, Head of Product Marketing, Apollo

12:00 – 1:00 PM

Lunch

1:00 – 1:30 PM

Product Deep Dive: See the AI GTM System at Work

A first look at the new AI-native UI, powered by Apollo's Intelligence layer.

Mark Sieglock

Mark Sieglock, Chief Product Officer, Apollo

1:30 – 1:45 PM

Networking Break

1:45 – 2:15 PM

Hyperagent and Apollo: A conversation with Howie Liu, CEO of Hyperagent

Hear from Howie Liu and Matt Curl on deploying frontier agents for GTM.

Howie Liu

Howie Liu, CEO, Hyperagent

Matt Curl

Matt Curl, Chief Executive Officer, Apollo

2:15 – 2:45 PM

Networking Break

2:45 – 3:15 PM

Building for Builders, a Partner Panel

Real examples of what go-to-market teams are building on top of their stack, and what you need to change to keep up.

Quoc Tran

Quoc Tran, RevOps lead, Replit

Chris Thompson

Chris Thompson, Applied AI Architect, Anthropic

Tessa del Rio

Tessa del Rio, Vice President Upmarket, HubSpot

Scott Singerman

Scott Singerman, VP, Head of Partnerships, Apollo

3:15 – 3:45 PM

30 MPC Podcast: 18 Deal Cheat Codes to Cut Your Sales Cycle in Half

Learn the 18 ways to cut your sales cycle in HALF.

Sara Uy

Sara Uy, Founder, SellingSara

Nick Cegelski

Nick Cegelski, Founder, 30MPC

Dana Hensler

Dana Hensler, Director SMB Sales, Apollo

3:45 – 4:00 PM

Giveaway Winner Announcement

3:45 – 5:00 PM

Closing | Cocktail Hour

Modern GTM got noisy. Join us in San Francisco to see what's actually working, and what's next.

Thanks to our Platinum Sponsor

HubSpot

And to our Participating Sponsors & Partners

AnthropicSan Jose EarthquakesLambdaSupersideFISDigitalOceanReplitHyperagent
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The defining event for go‑to‑market leadersSeptember 30SFJAZZ Center