42 Technologies Case Study | Apollo.io


  • Doubled positive email reply rates
  • Increased # of qualified demos by 280%
  • Saved each salesperson 8 hours a week of collecting and updating data


42 Technologies is a predictive analytics platform for retailers. They dynamically consolidate raw sources of data, such as point-of-sale, and give retailers clear insights on how to grow their business. 42 unleashes the power of big data to gain valuable insights on customer buying patterns, see sell-through rates, missed opportunities and ways to grow —all on a web platform accessible from anywhere. Growing quickly and searching for the right partners & sales targets; 42 was looking to implement a more effective end-to-end solution for their heavy prospecting and sales needs.

The Challenge

42 Technologies had previously been utilizing a medley of tools and services such as ZoomInfo, Email Hunter, YesWare, and Outreach to gain access to lead contact data and send campaigns. The sheer amount of time spent on cleaning and importing data back and forth between their CRM and drafting one-off emails was both highly inefficient and tedious. Aiming to scale their outbound sales, 42 sought a consolidated platform that could provide better results, faster, and with the capability to remain highly personalized for their industry specific outreach.


42 Technologies was able to drastically ramp up production and results (qualified sales opportunities and product demos) within their first two weeks using Apollo. Previously, their sales people had to go through a tedious process of researching individuals and companies using numerous tabs and piecing together various data sources. The ability to build highly targeted lead lists, utilize automated research and personalization helped their sales team double their reply rates and set more demos converting to deals than ever before.


After switching to Apollo, the sales team at 42 was able to increase the number of qualified demos booked by 280% with reply rates soaring to 17% instead of the usual 8%. The consolidated lead generation cut down prospecting time enormously for the team, allowing them to focus more on negotiating and closing deals – while simultaneously saving money and time. 42 heavily utilized the Apollo browser extension to allow them to prospect from anywhere and add anyone to a custom sequence immediately without worrying about importing contact data back and forth in spreadsheets with custom fields to retain a personalized touch.

Industry Computer software, saas, analytics, retail technology
Founded 2014
Company Size 10 employees

“If you're not on Apollo, you're wasting valuable time prospecting, setting up sequences, and achieving the reply rates you need. ZP has it all down, from the chrome extension to the lead gen, Apollo is definitely a game changer.”

Fineas Tatar

Sales Team Lead, 42 Technologies

purple background image
Realize your full revenue potential.
Get Started For Free