Life Before Apollo - the challenges

Victorious’ sales process lived within a series of Google Sheets, Zapier, and HubSpot. They had an outsourced team of manual assistants to help find and sequence prospects.

Managing contractors proved to be complex, inefficient, and error-ridden. Hubspot’s sending caps limited their daily emails to 150 and Victorious struggled with send failures and bounces, which stalled their ability to grow.


Life With Apollo - the solutions

Apollo allowed for cleaner messaging, with a seamless workflow of contact lookup into custom snippet-enhanced email sequences.

A new suite of reporting helped optimize their work while additional account data helped them close. On day one, Victorious was able to stand up a successful outbound process with multi-step email cadences to thousands of contacts. These were personalized emails to their leads, whereas before, their sales team only had the bandwidth to reach a few hundred prospects with generic one-off emails.


Improved Prospecting and Expanded Reach – the results

As a small business, it was difficult for Victorious to access contact data, leverage powerful prospecting tools, and launch email cadences without a single, unified platform.

With a simple implementation of Apollo, Victorious drove significant business impact nearly immediately. In their first month with Apollo, Victorious booked an additional 81 meetings for a 188% increase in total. Apollo unlocked a scalable outreach process helping them drive a 10x lift in outbound messaging activity.

To keep up with the influx of leads, they had to double the size of their sales team which continued to drive success for their bottom line.

We are incredibly thankful for Apollo. We’ve solved the biggest problem for every business, the lead problem. We don’t lack interested prospects.

Michael Transon
CEO of Victorious