Quiz FunnelsYou may not have heard of quiz funnels, but they can be one of the most powerful tools in your marketing arsenal since they've been proven to increase conversion rates and generate more revenue. Quiz funnels provide a unique way to engage your customers and prospects and lead them through the purchase funnel. Quizzes also help you understand your market better and position yourself as the "go-to expert" in the marketplace. Many businesses neglect to see the value of quiz funnels, but those who implement them realize a number of benefits including improved customer engagement, better lead generation, and segmentation, increased sales, and much more. What is a quiz funnel?A quiz funnel is a lead generation funnel that prompts website visitors to take a quiz in return for some sort of information that they desire.Instead of having visitors give you their email address in return for some downloadable resource, they take a quiz that promises valuable results, and to receive those results, they must opt-in to your email list. A quiz funnel segments visitors by interest. People who join the quiz answer a series of questions that segment them into different buckets. Then, at the end of the quiz, you deliver personalized product recommendations based on their answers.Why Quiz Funnels?Adding a quiz funnel to your marketing strategy will deliver many benefits for your business. Some of these benefits include:Lead GenerationFirst-Party DataAudience SegmentationBrand LoyaltyIncrease User EngagementImprove SEOSocial Media SharingStand Out From The CompetitionIncrease Sales