qrFitness is headquartered in Ireland and provide a software solution to gyms called The NU GYM Smart Phone App which focuses on increasing their customer retention figures rather than spending millions on advertising and perpetually selling to a shrinking market. The NU GYM Smart Phone App encompasses exercise demonstrations, workout verification, progress tracking, gamification and social media integration. The Gym owners control the content of the app through the admin web page and the gym trainers are empowered by a workout verification tool which establishes report with the gym members.