Madison Avenue is the first-ever game where players manage their own ad agency. As easy to play as Monopoly. Just go around the board collecting staff (100 different characters are vying to work for YOUR ad agency) and use those staff to win accounts (50 different accounts). If you loved the TV program Mad Men you will LOVE Madison Avenue. The game was designed by a 40-year veteran of the ad agency business and a NY ad agency to be a realistic (as possible) representation of an ad agency with Mad Men-style characters...based upon real life personalities that we have actually met!It is a great business game that will teach players the basic departments of an ad agency and how to "pitch", that is assemble a team, to win an account vs. the the competition (i.e., the other players)It is designed for board game lovers, adults, kids 12+. It is a very easy game to play...but unlike Monopoly, really hard to master. It is a strategy game that let's you decide which accounts to "pitch" and which to "pass" on and which staff to use.Conversation-provoking game for after dinner. Two to six players (three or more are best.)