"ismi is a strategic brand studio. our name is a creative play on words; derived from essence but developed into 'my name is' in arabic. we feel passionately that branding is all about conversation. conversation internally within ismi. conversation with our clients, stakeholders and the industry. what better way to start a conversation than to introduce yourself! conversations are the ideal form of communication in some respects, since they allow people with different views to learn from each other. our raw and free personality, lends itself to express ismi in a natural light, we believe that the time is right to evolve brand thinking in the region."