Direct to public on-line, low cost, provider of high value Mortgage Payment Protection (MPPI) and short-term Income Protection Insurance (STIP). The primary focus of the i:protect brand is to appeal to people who prefer to buy on-line and at a highly competitive price. All sales are direct to the public and not offered through intermediaries, i:protectinsurance.co.uk is a trading style of the Wessex Group who undertake all aspects of web, policy and claims administration. The USP i:protect offer customers is underwriting both MPPI and STIP at inception. The i:protect approach has been built around an ethical sales process and by giving an undertaking to every customer that i:protect will do everything it can to only sell a policy to someone who is eligible to claim.A STIP product has been offered since October 2007. Initially known as Lifestyle Protection this product is now called i:protect short-term Income Protection Insurance. Mortgage Payment Protection Insurance has been the product of choice for the majority of customers since first offered in 2008. Both products are noteworthy for the level of customisation offered in terms of benefit levels and excess periods.All i:protect protection products are closely aligned with the requirements of the FSA/FCA Order for the sale of PPI Insurance (January 2013).