In 1999, iROO was born in Taiwan's fashion scene, formed by a group of professional clothing design and management team, targeting at 25~45 years old self-confident and independent urban women, creating a series of weekly new models in sync with the world. We break through the myth of discounting and offer reasonable prices to satisfy consumers' desire to wear new clothes every day. With the brand...In 1999, iROO was born in Taiwan's fashion scene, formed by a group of professional clothing design and management team, targeting at 25~45 years old self-confident and independent urban women, creating a series of weekly new models in sync with the world. We break through the myth of discounting and offer reasonable prices to satisfy consumers' desire to wear new clothes every day. With the brand concept of "Light Luxury, Weekly Fashion, Love Yourself, No Discount", iROO has successfully carved out a fashionable territory in the fashion market.