Understand your financial portfolio, Compare & Collaborate with savvy investors you trust, Get insights to improve portfolio performance.In planning their life goals, individual investors struggle to understand their portfolio esp. its rate of return. Their life does not leave them time required for financial planning. Their social interactions on investment topics leaves them hungering for more. groMONEY lets them understand their financial portfolio, compare & collaborate with savvy investors they trust and get investment insights to improve their portfolio performance.Problem:Individual investors struggle to understand their portfolio esp. its rate of return. They struggle to spend the time necessary to do the due diligence required for financial planning. Their social interactions on investment topics are ad-hoc and lack context leaving them hungering for guidance and insights free of conflicts of interests ruling out brokerages/advisors whose business models depend on transaction fees (Corporate Insight, 2012).Solution:groMONEY lets individual investors aggregate in one place their financial portfolio across many financial institutions and understand it by providing rate of return and other relevant analytics. Investors can compare and collaborate with savvy investors they trust in a secure and private platform enabling win-win social interactions that ultimately save time, provide investment insights and improve investment portfolio performance.