Add:north was founded by two childhood friends and two brothers, all linked through Chalmers UoT in Gothenburg, who think technology is the most fun there is and who has long experience from plastics industry.When we first got into 3D Printing we quickly realised that it was difficult to find good quality materials and that the majority of the re-sellers had issues with inventory levels and shipping from distant countries.Therefore, we founded the Start-Up "add:north" and moved to the outskirts of Gnosjö and into an old closed textile factory where the first production line was set up. Our connection with Chalmers UoT has led to development of new printable bioplastics, which are now ongoing are partly financed by Vinnova and Almi. 3D Printing creates unique opportunities to test new materials and we want to take the lead in replacing the black carbon atom with the green in every possible part of society. We realized that a shorter value chain than today´s retailers in the Nordic region has given us significant advantages. We can offer our customers a completely different responsiveness and opportunity for customization. Reducing freight from China or the U.S also provides clear environmental benefits. That is why we also pioneer circularity in the industry.