Willow Creek Capital Management is Greenbrae, California based, privately owned investment management firm and hedge fund sponsor, founded back in 1994.The firm's main strategy is to identify and invest in undervalued companies, employing a market neutral approach and a long/short equity strategy. In order to generate a bottom up stock picking approach for constructing its portfolios, Willow Creek utilizes fundamental analysis. This analysis includes meeting with company management, as well as analysis of publicly available information and proprietary.The company has decades of experience and has established a strong relationship with a number of inspiring investors and business-builders.Willow Creek's main objective is to ensure long-term and risk-adjusted performance. With the aim to minimize risk and to achieve transformative results, Willow Creek Capital Management engages only in friendly transactions and works with talented management team.Willow Creek invests in diverse range of markets and uses a wide variety of investment styles.