The Institute for Innovation and Public Purpose (IIPP) is a department within University College London (UCL) and part of The Bartlett faculty, known internationally for its radical thinking about space, design and sustainability. IIPP's mission is to change how public value is imagined, practiced and evaluated to tackle societal challenges and achieve economic growth that is more innovation-led, sustainable and inclusive. Our research and teaching programmes aim to shape a dynamic and bold public sector driven by public purpose. Markets can be shaped by purposeful policy making and by new collaborations between the state, business and civil society. Markets can be designed to deliver public value.