I saw the outdated ‘elevator pitch' as something that did more harm than good to my business because every single prospect I cold called was mounting an increased resistance to my sales calls. I discovered that my '30-second elevator pitch' made me sound too ordinary and routine to make me a success. The key problem for me was that my ‘elevator pitch' was causing me to spend way too much time trying to wear down my prospect's resistance, while working hard to overcome the flurry of objections prospects raised whenever I tried to close a new sales appointment to my calendar. I needed a call script that made me sound completely different from any of the hundreds of salespeople that were calling my target prospects, and I wanted to instantly separate myself from everyone else. Be different - that's how youget noticed.And that's why I embrace a new way to engage my prospects. Now you can too!