The Thirty Percent Coalition (the "Coalition") is a pioneering advocate for increased diversity on corporate boards and in senior leadership. Our vision is for boards and senior leadership to reflect the gender, racial, and ethnic diversity of the United States workforce. Our mission is to increase diversity in boardrooms and senior leadership at both public and private companies through investor engagement and collaborative action. Our focus is on the demand side – setting the expectation that companies will open their boardroom and C-Suite searches to all qualified candidates with skill sets matched to their corporate strategies.