Thinking Cap is a Transcranial Direct Current Stimulation (tDCS) device intended for standardized test takers. We provide our target customers with a safe, affordable, and effective alternative to current score improvements approaches. Product value is rooted in the notion that test takers, who want higher test scores, can save both time and money on test preparation at no cost to their overall score achievement.Our goal is to use the Thinking Cap tDCS product to create a replicable business model for other consumer-focused neuroscience technologies.