The Fortune Exchange is the world’s first interactive platform that blends fundraising and e-commerce. Fortune, a new “virtual currency of giving”, is issued by The Fortune Exchange in exchange for donations to nonprofits. Following a donation to their nonprofit of choice, donors receive matching Fortune currency credits that can be used to purchase goods and services listed on the exchange by participating businesses. The Fortune Exchange arms nonprofits with a revolutionary new fundraising platform and an eco-system where individual donors have a very compelling incentive to give because of the ability to receive matching Fortune currency credits and use them in exchange for goods and services, while at the same time businesses also benefit greatly because the exchange serves as a powerful tool that converts nonprofit supporters into consumers.