WHO WE ARE...The Extraordinary Travel Cooperative is a joint international cooperative of non-competing like-minded Travel organisations, supporting each other and jointly gaining market exposure directly with the Australia Travel Trade.WHAT WE DO...We are not a marketing company. We are not a sales company.We are an operations company that educates and promotes to the Australian Travel Trade the extraordinary offerings of our member organisations.We assist our members in developing new and innovative product for the Australian market, we represent our carefully selected supplier loyally to our carefully selected Travel Trade clients and advise them on innovative new product for their customers, that will set them apart from the competition.Essentially, we connect the dots.WHY WE DO IT...We believe in Responsible Business.We believe that local travel operators should be locally owned and not by multinational corporate conglomerates.We believe profits of local operators, especially so, in developing countries, should stay in their country.We believe the Australian Travel industry should get real and better prices directly from travel companies internationally.We believe that those prices should be passed on to the consumer and allow more people to travel and see our extraordinary World.We believe Australian jobs and profits, should also stay in Australia.We believe that anything less then that, is to be ordinary.We choose to be Extraordinary.