The Centre for Applied Neuroscience in Business designs and delivers strategically focused Business Emulation technologies and services to help medium and large organisations transform their thinking and dramatically improve their financial performance through the use of highly specialized brain reprogramming techniques. Our Business Emulation technologies have been applied to a wide range of industries, including Mining, Pharmaceuticals, Transportation, IT, Health Care, Education, Manufacturing, Unions, Engineering, Professional Services, Retail, Finance and new product introduction. They have typically produced over 400% in performance improvement, increased client revenues by tens of millions to billions of dollars, and typically realising many times the ROI the company ever made. How do we produce such colossal changes in performance and financial improvements in such a short time frame? Ours is a disruptive approach to business model innovation. We use neuroplasticity to help an organization 'Reprogram its Organizational Brain."