We take a holistic approach to player development, providing resources that help athletes become professional rugby players, maximize on-field performance, generate off-field opportunities, and prepare for life after they hang up their boots. Improved player performance, commercial opportunities and elite resource development will help grow the game in North America. Our athlete-driven model aligns incentives, so athletes share in the value we generate and have a strong voice in our strategic direction, positioning the AC to grow as the game of rugby does.