Ever notice how websites about market news and commentary are the same for every visitor? Why? Each user has his or her own unique interests and preferences. We believe your experience should be as unique as you. That simple thought was the spark that launched a revolution in financial media: TalkMarkets.Traditionally, others in our space utilize one of two strategies to grab your attention. They either have something for everyone by cramming in as much content as possible, gambling a headline will catch your eye. Or they carve out a tightly focused niche, and hope there are enough users to make the site worthwhile. Where does that leave you? In the former scenario, it is unlikely the majority of content will ever appeal to you; in the latter, the odds of a satisfying fit for you within these narrow confines are slim.At TalkMarkets we want you to have your cake and eat it too. We've created a new concept – a smart site which covers the entire breadth of the diverse financial realm but is customized and tailored to each individual user. Your interests, preferences, and level of investment sophistication influence what content you see and in what medium. This ensures a browsing experience which is easy, quick and personally relevant.We also believe investing is both more informative and fun when done with friends, peers and mentors. So we've made interacting easy by incorporating the best social media tools and creating a few of our own.