Since its inception in 1948, the Takapuna Beach Business Association has been a pillar for local businesses and the community. As an Incorporated Society, the TBBA is funded primarily by commercial ratepayers of the Takapuna Beach Business Improvement District (BID) area.With a vision to have Takapuna recognised as Auckland's premier Metropolitan Centre and a mission to promote economic growth for our members through strategic planning, development and collaboration with key stakeholders, the association is involved in a variety of activities including: events, marketing and promotions, advocacy, lobbying, information, advice and market intelligence.