Our parent company: Substance Incorporated, was established in Carlsbad, CA, former home of the legendary Carlsbad Raceway.Racing runs in our blood, both stateside and in Europe. Our passion for competition extends far beyond the average corporation.Bringing unsurpassed passion and innovation to the marketplace, Substance Incorporated is a young company that has quickly established itself as the market leader in motocross graphic technology for digital and screen printers.But we haven't stopped there. In late 2012, Substance Incorporated relocated their Headquarters to Mooresville, NC, complimenting our rapid growth, and positioning ourselves to better serve the entire United States print market. With this move, Subsatnce Europe Ltd are able to keep the Substance products pricing at a consistent level since 2010. Althrough raw material costs have increased the move to the East Coast has server the European market well.With growth comes change, and in mid-2013, we launched ICON, our high-end media range for digital and screen printers. Providing unmatched performance with exceptional value and consistency, ICON products can be found in the hands of quality printers, from your local sign shops, to high-volume commercial screen printers.Although we have grown significantly since our inception, we have remained intently focused on the reason for our success; quality and innovation. Our products never compromise on quality. When you use Substance products, you can be assured that your customers are receiving the best product available... the same products used by leading sign shops, screen printers, decal manufacturers, race teams and professionals.True to our competitive nature, Substance loves a good challenge. Beyond our standard scope of products, we are highly experienced in developing custom solutions for our customers.