Founded by Serial Techpreneurs in 2012, StoreKing is a technology-driven platform focused on identifying & fulfilling the demands of the rural market of India– A large, fast growing & under-served segment in India. Yes, we are talking about 850 million aspirational consumers, with an annual retail spend in excess of $370 Billion!StoreKing leverages the existing retailer network of trusted neighborhood stores in under-penetrated semi-urban and rural areas, turning them into digital touchpoints to effectively address the challenges of serving this market, in the process boosting rural entrepreneurship. Through our innovative offline-online business model, we are solving the pain points of linguistic barriers, logistics and payments, and enabling multiple brands to extend their reach to rural India. We have a data driven approach to providing a variety of Physical Products (Electronics, FMCG, Fashion etc.), Digital Services (Content, Recharges etc.) and Financial Inclusion products (Lending, Insurance, Gold SIPs, Money transfer, Payments etc.), based on the unique needs of the rural populace.Our network currently consists of more than 39,000 retailers across 2,600+ towns & 1.2 Lakh Villages in 9 States in India.