Owned by 35-year industry veteran, Joseph Granados, Step Change Wine Marketing specializes in high impact business and marketing solutions based on a holistic, globally oriented approach to the total enterprise. The following services offered: Strategic Planning • Business Integration / Communications • Vision, Mission, Values • SWOT Analysis • Portfolio Architecture • Emerging Businesses • Financial Metrics and Analysis • Route to Market Brand Marketing • Situation, SWOT, Critical Imperatives • Brand Positioning, Identity and Architecture • Packaging Strategy / Alignment • Pricing Strategy • Distribution / Channel Strategy • High impact Tactics and Initiatives • A&P Budget and Financial Return • Sales Coordination • Agency Selection and Guidance Business Intelligence • Brand Equity / Marketing Audits • Consumer Trends • Competitive Benchmark Studies • Category and Channel Analytics • CDI / BDI • Accounts Sold vs. Viable Universe • Price Elasticity • Focused Research Projects Innovation / NPD • New Product Development • Brand Ideation • Stage-Gate Road Map • Line Extensions • Brand and Package Restage • Control Labels and Channel-Specific Products • Alternative Package Formats Public Relations • Communication Platform / Strategy • Media and Blogger Relations • Press Releases • Trade / Industry PR • Consumer and Trade Events Consumer Direct • Tasting Room and Wine Club • Winery Events • Website Development • Social Media Marketing