StatFly, created by agency and tech veterans, is built on the simple premise that social media tools can be intuitive, powerful, and affordable. We have created an application that provides the in-depth social media analytics to please power users, while having an ease of use that will lower the barrier to participation for casual users. The StatFly platform provides agencies and brands with the ability to monitor conversations on Facebook and Twitter, engage with the audience by publishing directly to those platforms, and measure the results of those actions through a filtered set of data points. StatFly also provides users with the ability to create and monitor campaigns via Bitly.