Standing ovations aren't just for performers and on-your-feet celebration aren't just for athletes. Your fans expect a great fan experience and know when they see one. Give them something exceptional they'll be excited to Stand Up and come back for.Even before the start of the main event—from the parking lot to the ticket box office, from the concession stands, to the moment they finally get to their seat—it has just as much to do with your merchandise tables and fan experience staff as it does the actual show on the stage. By the time your fans are on their way, they've already made up their mind whether your venue is worth an encore performance. Make the fan experience magical and memorable from beginning to the end, ensure your fans want to come back again and again.