We want to make travel videos economically viable so that people can discover and assess destinations in an easy and entertaining manner.As media business landscape has shifted, it's getting harder for media companies to be viable just by relying on monetization through banners and links. On the other hand, newer startups with mobile apps or e-commerce platforms also struggle to get traction as it's getting hard to have an organic reach through popular social channels. Given the backdrop of those, you start to see the wave of companies whose setup is a mixture of in-house media/content production for its owned media and branding together with e-commerce seamlessly integrated in the service for monetization.Our organization is set up in such way. We have content/marketing team on one hand, and we have engineering team on another with full travel planning and booking features built-in. By having both capabilities, we aim to innovate the form of content that's interactive and entertaining.We also iterate on video production in cost effective ways on multiple social channels, of which Youtube being the biggest by far as well as in our own product. Better content on such iteration leads to superior tractions on marketing as well as better retention for the product.Advantage of distributing through owned media over paid media/cross promotion is evident as our own videos recorded 100+x better conversion over partner cross promotion through ads.