Our customers are casinos. For decades casinos have had two systems operating in tandem but never in concert. Point of Sales and Players Club/Slot Clubs. The Players Club activity is readily available to the marketing department as long as the customer is gambling or redeeming points for services at a specific property. If that same customer uses their credit card or cash for a non-gaming purchase, the Players Club Marketing department loses out on valuable intel about that customer's spending habits. Our Relevance product seamlessly connects the Point of Sale system and the Players Club System. The end result is that the casino can drive point redemption and enhance the consumer experience at their property by offering incentives based on relevance and purchase behavior. No more bulk mail-outs of postcards with free buffet tickets if the customer only eats at the steakhouse.