The mission of the Company is to advance the understanding of entrepreneurship and small business development related issues. It is a membership-based organization which facilitates the creation and dissemination of new knowledge through research, education, policy & practice, and the open exchange of ideas between professions and across national and cultural boarders.The Company embraces the following four pillars:1. Researchers, who provide the evidence upon which decisions about small and medium sized enterprises (SMEs) and entrepreneurship can be made;2. Practitioners and business service providers, who help to nurture SMEs and facilitate entrepreneurship through their help and support;3. Educators, who facilitate learning related to entrepreneurship and starting and / or operating successful business ventures;4. Policy makers, who are responsible for the road map for supporting entrepreneurship and SME development.The Company encourages membership from individuals, SMEs, business service providers, chambers of commerce, educational institutions, researchers, policy makers, large businesses and other who subscribe to the overall importance of a healthy small business sector without bias to race, gender, religion or political affiliation.The Company also actively encourages affiliation and co-operation with other organizations with similar objectives both locally and Internationally.