Solu Plus now trades as Quiddity.What exactly is Quiddity? Quiddity is the quality that makes a thing what it is; the essential nature or essence of a thing - literally its "what-ness" or "what it is". And "higher purpose business"? This is about bringing soul to business and business to soul. Why?Because the best way to build your business successfully is to ensure it serves your higher purpose. The key elements of this are the relevant strands of Business DNA. This all comes together under the umbrella of your business's quiddity. William Shakespeare said that "All the world is a stage and all the men and women merely players." That's why I say that every business is a performance. There are 4 key areas of performance that enable the business to be successfully staged. Without even one of these elements, the business is imbalanced and will be unable to sustain successful performances over the long haul.