ROIALTY - part of Maps S.p.A. - is a Real Time Marketing platform created to deliver personalized customer engagement and digital loyalty programs with offices in Milan and Parma. Its flexibility enables the definition of profile-driven, interactive journeys aimed to maximize customer loyalty and retention, while providing key metrics to define the ROI of marketing initiatives.Profile driven: social customer segmentation allow to add must-have dynamic attributes and insights to the marketing segmentation capabilities, in order to provide maximum personalization to the customer experience.Loyalty: missions, statuses, rewards and others gamification features, allow to establish a honest win-win relational approach with customers and to increase the attention span and the conversion rate in any phase of the customer journey.Omnichannel: Roialty seamlessly connects to the Client's existing digital and physical channels, through its set of API and connectors. Interactions can be triggered by business apps (e.g. CRM, web analytics, etc.), digital properties (e.g. website, mobile apps, DEM, etc.), public social channels, store, retails or legacy channels (e.g. digital signage, vending machines, etc.).Contextual: semantic social data and real-time intelligence enable Roialty to deliver unexpected highly-engaging calls to action where and when the customer need is urgent, to the most appropriate touch-point.ROIALTY technology and digital agency partners include Accenture Interactive, Digital PR Hill Knowlton, WPP Maxus Global, Wundermann, Yourfuture.