Qualtags transforms the way brands connect with consumers along the buying journey, from initial product awareness to triggering repeat purchases and referrals. Using smartphones to tap NFC-enabled tags placed on individual products, consumers can seamlessly access dynamic information ranging from paired products and user guidelines to social media feeds and new product releases to promote, upsell, and trigger brand loyalty. To further cater to consumer demands, brands are provided object-level analytics on tag interactions to form data-driven insights through our platform.