Who says soap has to dry your skin out or be bad for the environment? At Purple Urchin, we believe bath and body products can be good for you and low-impact on the planet. This has been fundamental to the way we do business since our earliest days – not just because it sounds good – but because it's important to us.What does this mean?Our products don't just perform exceptionally, they are as natural as possible (95% - 100%). No synthetic preservatives or fillers. No drying detergents. Just minimally processed, plant-based ingredients. Because we love animals, all Purple Urchin products are vegetarian (the majority are actually completely vegan). We have never tested on animals (unless you count us!) and never will.A concern for the environment plays a role in every decision we make. It informs everything from the essential oils we choose to how we package our products.We are always as transparent as possible with our customers.