On the market such as ours, success of the Profile Agency can be considered as unique. Ever since it was founded, on February 12th 1990, Agency worked not only on fulfilling its clients' needs, but also on development inside the Agency by broadening its knowledge, improving its strengths, following world's trends and exploring Serbian market's desires. Unlike other agencies, Profile operated autonomously, outside big world networks, which made it single completely domestic marketing and communications agency in Serbia, trusted by numerous significant foreign and domestic clients.Positioned as full service agency, Profile created its complete campaign for Vojvođanska bank, one of the biggest clients in this industry in former Yugoslavia. Among the foreign clients, the first one was Swiss S.O.S. Evasan, followed by Philips, for whom Profile created PR campaign for launching "Power life" batteries on our market. Development of the Agency continued with advertising and PR campaigns, as well as event organization for ICN Hungary, British Airways, Hyatt Regency, Nat West, Dupont, Linde Carbo Dioxid, Scholl etc.The interest of foreign companies contributed to development of the business outside the Serbian market, which led to establishment of branch offices abroad – on 1999, EU Profile was founded in Budapest; during 2002, Profile Novi Sad and Profile Banjaluka were founded, in order to fulfill the needs of the clients in Vojvodina and Republic of Srpska.