Primo Principio Coop is innovative co-operative focused on sunstainable ICT solutions for agro-environmental monitoring and traceability. Thanks to its expertise of sensors and wireless networks, the company can provide hardware and software solutions for agricolture and rural world. It offers low costs and environmental impact wireless solutions against the digital divide in remoted and isolated areas and ad-hoc solutions for IT services and networks for SMEs, public institutions, local authorities. The co-operative also design and develop hardware and software solutions for the advanced management of the production process that allow the improvement of the detailed knowledge about environmental and micro-climatic condition on the agricultural field. Primo Principio Coop operates also in international cooperation projects in development countries working on ICT and water management solutions.