Globally, consumer goods companies face the challenge of educating the consumer about use of original and genuine products, as well as the ill-effects of using counterfeit or grey market goods. Traditionally companies would run programs and campaigns to enable consumers to distinguish between original and fake products through various traditional marketing channels. OriginalBuy enforces these consumer awareness programs more effectively using a program that allows your brand to interact directly to each consumer. By adopting OriginalBuy within your awareness programs, companies will be able to see the direct effectiveness of the campaign as well as will be able to capture consumer's sentiment and loyalty to brand while rewarding the consumer for participating.