Nobbits USA, LLC is the leading paramedical company committed to bringing to market preventative solutions for common injuries, including lower extremity, back, and shoulder. The Company's first offering is a new technological and innovative shoelace that addresses the continual problem of shoelaces coming untied. Nobbits is based in Madison, Wisconsin with Ron Brent as the founding member.________The unique design of the locking Nobbs connect inside the knot, preventing the shoelace from sliding and working loose. In 2017, mechanical engineers at a world-renowned university conducted a series of tests that illustrated why shoelaces come undone. They found that when running, the foot strikes the ground at seven times the force of gravity. Responding to that force, the shoelace knot stretches and then relaxes. As the knot loosens, the swinging motion of the leg applies an inertial force on the free ends of the shoelaces, leading to unravelling in as few as two strides.The interlocking design of the Nobbits system eliminates knot stretching when your foot strikes the ground. With the ability to customize the tension at every eyelet set, the Nobbs keep the tension constant, eliminating the forces that cause the knot to unravel and the shoelace to loosen. The unique benefit of the raised 3D Nobb, strategically placed along both sides of the shoelaces, creates the ratchet system - which keeps each knot secure. The raised Nobb also maintains the ideal fit of the shoe. The Nobb rests outside each eyelet in the shoe holding the shoelace firmly in place during each movement of the foot.