The team at New York Optimist is dedicated to leveraging technology to optimize web sites and experiences. Yes, that's right, we said team. Despite its name, New York Optimist stopped being a solo business as soon as the name was legally filed. To further add delicious complexity, no member of NYO currently lives in New York.We approach online communications holistically, optimizing on click and post-click marketing results, but also analyzing landing page and site design. We believe the whole is greater than the sum of its parts. We specialize in lean processes and minimum viable products. This "crawl walk run" approach gives our clients maximum value and customer insight per dollar spent.