NeuroApplied developed a unique platform for eliciting the subconscious perception of brands by their consumers. The platform bridges the gap between Nobel prize winning theories and brand managers'​ everyday life. We empower brand managers to understand their customers'​ thoughts and quantify them. Our technology accurately measures the true brand perception by consumers, advertising campaign effectiveness and pre-launch creative and packaging to align with brand positioning and messaging goals. Unlike traditional market research methods, our tool reads subconscious thoughts objectively. It does it in a mobile, quick and convenient way, which is also fun to interact with. NeuroApplied uses Neuro-Cognitive science combined with Deep Neural Networks algorithms, to transform the realm of branding into an affordable, intuitive, visual and instantaneous data-driven process.