We are government registered Indian e-commerce start-up founded by IT professionals in August 2020 that promotes and supports products that are locally sourced by Indian Artisans, Designers, Local Entrepreneurs, Small-scale Business Owners and many more and to give a platform to sell their products not just locally but globally via our logistics partner.The word ‘Nuaah' (pronounced as 'nu-aah') is derived from an Odia word from the state of Odisha, India. ‘Nua' signifies New, Fresh and Different. Fuelled by the vision of essential positivity, creativity and aspiration to bring difference to the world of Fashion, Beauty, Home Décor & Furnishing, Accessories, Health & Wellness. At 'Nuaah' we carefully curate products that are relevant, in-style, in-demand and high-grade from sellers across Indian to give you a unique experience.An idea that was originated with a vision to promote and present the art of Indian-made products that are carefully curated from local markets and bazaars across India for the world to see. Thus, creating an opportunity for Labels, Designers, Start-ups, small-scale business owners and so much more, by introducing you to an undiscovered and hidden market with full of Indian products that are high-grade and custom designed.