MyFashionMall offers SMEs specialized in fashion retailing, to finance, launch and grow their e-commerce business. Brands can outsource their online sales without taking risks and maximizing the chances of success. Indeed MyFashionMall provides them with a team of specialists whose expertise covers many areas to master for e-commerce : IT, online marketing, logistics, legal, customer relationship management.The first project already launched is http://www.Cesare-Malva.com, a specialist brand of men' shirts, combining a classic style and slim fit cut with the purest Italian tradition. Cesare Malva controls every stage of production, including the choice of fabrics for the creation of the shirts, but also distribution, which is solely via the Internet. The absence of intermediaries between the manufacturer and the consumer means that they can offer shirts at a level of quality and finish that are unparalleled within this price range.