Monsoon is a knowledge-based multicultural advertising agency where the continuing success of our clients'​ brands is the sole purpose of our business. We are making a difference in "diversity marketing"​ with smart strategies and consumer insights that lead to positive changes in consumer behaviour and brand choice. We believe there is a direct relationship between the work we do and the return on investments for our clients. Our work shows how we make this happen. We are dedicated to research, measurements and analytics, and understanding your business is as much a part of our process as the creation of ideas that work. Whether it is leveraging cultural insights in the consumer's path to purchase, or producing relevant and engaging creative that helps your brand truly resonate with the ethnic audience, our focus on strategy drives everything we do. Years of experience in developing brand strategies and integrated communications programs has taught us the importance of understanding the big picture for your brand, for your overall corporate mission and your business goals. Our mainstream agency background ensures we bring the rigors and disciplines of planning and execution to even the smallest of assignments. You will receive the same level of excellence from Monsoon as you would expect from your mainstream agency. Monsoon is an industry thought leader. Our client portfolio includes some of Canada's most successful organizations like Loblaw Group of Companies, Air Canada, Freedom Mobile, Kimberly-Clark Canada, Heart & Stroke Foundation, Sofina Foods, and more.