Public relations isn't a tactic. It's a strategy.Great publicity can enhance your image, but what good is it if it doesn't help achieve your business goals? Good PR is more than just media coverage. It should build awareness and credibility that delivers tangible results and solid ROI.And that's exactly what we do.Michael A. Burns & Associates (MB&A) is a Dallas-based firm that takes a strategic—and results-driven—approach to marketing communications. We not only help you reach the right audiences with the right messages, we work as partners to integrate communication strategies into your marketing and corporate expansion goals.We'll take the time to understand your business objectives. We'll give your story a voice. Then we'll make it sing.