Melli is a Category Activation Agency boasting a blend of logical and creative professionals who combine ‘Category & Customer Expertise', ‘Shopper Marketing Creativity' and ‘Insight Generation' in a way that has proven invaluable to our clients. We make life as ‘easy as possible' for the people we work with, building trust and mutuality into the heart of our relationships that delivers an unparalleled quality of work.In essence, Melli understand the many complicated variables involved with Category Activation; blending analysis, expertise and intuition, to developing a beautifully simple and insightful story that gets the best results for our clients, delivering mutually sustainable growth and an enhanced shopper experience.